About

I’ve always been drawn to asking questions, challenging assumptions and looking for the connections between things that are often treated separately. My background across different areas of design has taught me to move between the wider system and the detail, look beyond the immediate output and understand what is really happening.
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Design thinking has long been central to how I work. With a foundation in Product and Industrial Design, I naturally approach problems by understanding context, exploring different perspectives, structuring complexity and developing ideas through iteration rather than jumping straight to a predetermined solution.
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Service Design brings those strengths together: bringing different disciplines and perspectives into the same conversation, making complexity understandable, finding structure within ambiguity, and turning insight into clearer, more coherent services and experiences.